Know The Possibilities of Facebook For Your Business

Today advancement has crept in every aspect and these are making our lives easier and clearer. We all know that Facebook is a new media in the world of the web which has varieties of eyebrows raising functionalities starting from your profile that has a limit of 5,000 people and then spreading to a whole new world of new opportunities like the creation of fan pages that are limitless in the number of fans you could add.

The Power Of Viral Content

Many start on Facebook because there is uncountable number of features with positive effect, but the most powerful of all is the viral effect that is found at Facebook. The like button could spread your message like wildfire because when your page is liked, all the friends of this person will see it if in your wall and some of them will go and see this, making an snow ball effect that could make your message be seen multiple times by the same people, making it much more trustable. It is known that it is necessary to see a message at least 7 times to trust it enough and the viral capability of Facebook make it easy to happen.

Facebook has a lot of power to promote any business, so that opens a door for people that want to abuse the system. Many people use Facebook to direct traffic to their affiliate sites or to their Adsense sites, hoping to become millionaires, but it is not that easy, even if you are a spammer.

The Darker Side of Facebook

But not all is right at Facebook. You will find a lot of fake profiles just created to add friends, like a sexy model and such. These kind of profiles could collect a lot of male friends in a short period of time and then, this profile will be used to promote some scam or some con to steal people's money. You should be wary about sexy pictures with very little history.

Spam is rampant at Facebook, but they are doing a lot of good things to control spammers, so their effect is reducing more and more every day. If you add friends like crazy, be prepared to be blocked temporarily, so they could investigate if you are another spammer that wants to ruin their service.

Facebook Extensions

Facebook Clear is considered as one effective extension which creates attractive image thumbnails, can remove ads, and make the navigability easier with a brush of proper facelift in the entire picture. In the practical sense when you are working on the virtual farm this extension works in a fantastic way as this will remove all the unwanted and disturbing ads while you are looking at a fan page or working in your virtual farm. In simple words, it just makes the right panel of the Facebook pages vanish. On the other hand, it will make you check all messages like: who have recently poked you and upcoming events now are shown in the home page in the notification area. This extension gives you life without suggestions from Facebook as the right panel will immediately suggest many functionalities as you log on to your profile. You can check out the pages which become cleaner as this particular extension fix all the navigation which are there at the browser's head, you can read all the feed backs from here, checking all the notifications and messages are there. Intrusion of this reflection effect to the pictures with slight transparent effect is added as the black backdrop in the picture viewer. Not only are this but there image thumbnails which are rounded in effect similar to the iPhone icons. Facebook loads posters when the ads are blocked; there are improvement to the photo viewer which by general Facebook user opinion is just plain ugly and can win the hearts of millions of users eventually.

Popular Games

One of the most attractive things at Facebook is their games. Many people liked Facebook at the first place because of all the available games developed by Zynga, which is a company that now is going to be worth more than 100 million dollar. Farmville is one of such games and is one of the most popular at Facebook by now.

With Facebook, you could also avoid using hosting space, like the one offered by Hostmonster, but it is safer if you only do this temporarily.

How Domains Could Cause Legal Problems

Domains are one of the most serious assets to have on the Internet because they are the foundation of all you website and they are independent enough to sell them as an isolated units and for these reasons, there are many problems you could face when manipulating domains. First of all, although this article is about the legal side of domains, I'm not a lawyer and this could not be considered as legal advice, this is only for your information.

The Legal Side of Domains

The owner of the domain is legally responsible for all the activities done with the domain. If you publish copied content and you don't have the copyright, then you could be prosecuted for copyright violation and the fines in the US are steep for this kind of action being in the range of $100,000 to $150,000 so you should be very careful about what content you publish on your own domain.

Images are one of the most common things users put on their domains and you have 3 completely legal ways to use them without copying them from other websites:

1. Create your own images.

This is very expensive and probably not worth your time.

2. Use copyright free from stock images libraries.

This is one of the best ways to make your blog or website look pretty without incurring in legal problems. One very inexpensive resources is Fotolia, which has an excellent collection of images for a very low price.

3. Use Images with Creative Commons licensing.

Although Creative Commons is a copyright, is a kind of copyright more adapted to the Internet, since it allow to use images f you tell the world where you have taken those images from. One place you could search for this kind of images is Flickr, but not all flickr images use the creative commons licensing and you should read what type of license is using the image you want to take from there.

Cyber Squatting

Cyber squatting is the act to register a domain that is a known brand name. In the United State you will have no luck with this since the owner of a brand could sue you with the ICANN (the top organization that deals with domain names) and if the judge says that your domain name corresponds to a known brand, you will lose your domain immediately. This type of activity is still used in other countries, were the legislation is not so clear. For example: several years ago, I knew about one client that paid $5,000 dollars for a domain that was taken by someone that knew in advance that this company was about to open a service using their brand name.

Other Legal Problems

You have to be careful to register domains that are not part of a brand. Some time ago, I registered the domain: ebaysellingtips.com and short after that, I received a notification from eBay that they will start legal action if I didn't let that domain expire. I learned the lesson the hard way, so don't register domains with brands in them or misspelling of a brand or you could face very disturbing troubles in the future. You don't have such problems if you are promoting affiliate programs and people do register those brand name domains because you get an advantage from Google in the search results, since Google prefer pages that have the exact match domain in the page, but I'm staying away from such tactics more and more and settling for my own brands like one domain I registered to promote the kidney stone removal report with the keyword: Kidney Stone Removal Report Review.

I also sell hosting services in Spanish and several years ago I used to register domains to my name to manage them for my client because they usually lost them because they didn't know how to manage them. One client did something illegal and all of the sudden I was involved in a legal problem that finally closed without consequences for me, but that was another hard lesson. Don't assume legal risks for other people's actions, never! That goes not only for domains, but for bank accounts, PayPal accounts and many other things related to money.

Social Media Marketing Through YouTube

In this article, we will see how Youtube and other video sharing sites, have changed the way all marketing is done on the Internet.

Social media is playing a vital role in online marketing. A few years back, online marketing was limited to email marketing, banner advertisement and PPC campaigns. In the past five years, Google established a new web standard for web developers, webmasters, web designers and Internet marketers. This standard is called web 2.0 and after the creation of Web 2.0, several companies jumped into the Internet with their innovative ideas like: social networking, video sharing, slide sharing and many others. However, the motto of the webmasters remained the same. They not only needed to promote their websites, they wanted to make their websites visible in all major search engines. Their main targets was nothing but increase sales and generate more leads, no matter whether they had a large website or a small affiliate blog.

What Is YouTube And Why We Need It?

YouTube is a video sharing site from Google. Initially it was developed by another group of people, but later on it was acquired by Google and was integrated with their other services to work under the same account. As mentioned earlier, 10 years back there was no existence of video sharing sites available in Internet and hosting videos was very expensive because bandwidth was not a cheap resource back then, also videos where very hard to produce because there was not hardware available to help users produce video easily. After the invention of the web 2.0, the concept of video sharing took its place. Youtube is not just like a simple video sharing site, in YouTube people can create his/her own channel, upload and share videos, web masters can embed Youtube videos in their websites and Blogs and viewers can post their comments on videos. Our second question is: why we need it? The main reason is because if a picture is worth thousand words, a video could be worth 1 million words and express the idea or concept easier.

Apart from the Yahoo video and MetaCafe, YouTube has its own features and user base. Usually, nearly 60% or more user traffic comes into a website from all major search engines, but what's about the rest visitors? Where they come from? Well, some of them come from article directories, bookmarking sites and many other places. But unfortunately, now a day link directories, book marking sites are losing their importance and people are more addicted to social networking platforms. That is why Internet marketers are penetrating on social media marketing and performing their promotional activities on social media platforms like Facebook, YouTube and other video sharing sites. Probably you already read some articles on the Internet that say something like - "Increase your YouTube visitors in 24 hours" or "This software can magically increase your YouTube views!" keep safe distance from those articles and malicious software! Many of these offers are scams and sometimes break YouTube rules. Using those software and black hat techniques can permanently ban you from YouTube and YouTube may remove your videos from their site. Always remember, there are no shortcuts for success. For example: If you are into affiliate marketing, you should select very carefully your market preferable using affiliate software and promote your videos like you promote your website or blog. Proper keyword, niche, short precise and informative video definitely could get large number of views.

Commercial Intent

The success of your entire video promotion depending on your viewers; i.e. how many people view your videos, their contribution/suggestion about your videos and the commercial intent of these viewers. You could get 1 million views of a video about a dancing cat, but you probably will earn nothing if you promote dog food. For example: I created a video about Hostmonster Scam and the idea was to get this video to show up in the search engine results page (SERPS) with the keyword: Hostmonter Scam and although the video has few views, it resulted in some sales, because the commercial intent is strong since people that are typing this thing on the search engines are already prepared to buy the service.

How Videos Get Popular

The increasing numbers of viewers ensures your video's popularity. If you write about something technical in your blog/website, then you can add a video for your content and you need to promote your blog to get visible in the search engines. Similarly, you also have to promote your videos in several places like - question answer sites (Yahoo answers for example), forums and other Blogs, so that other bloggers and visitors can watch the video and leave their comments. This method is also applicable for promotional videos too. If you don't have enough time to promote your videos, then you can hire a professional or buy some "views" from them. They have organic methods to generate more traffic towards your video. But to do so, you have to spend some money and make sure that those professional use only "white hat" techniques to increase your video views. If you are a starter, then it is suggested that you must take advice from experts or professionals to increase your YouTube visitors. Once you generate some YouTube video views, other viewers will notice it and watch the video and if they found it useful, then definitely they will refer other visitors to watch that YouTube video.